Luis Núñez is a multidisciplinary Creative Director built for the space between the big idea and actually making it happen.

With 16+ years across brand, fashion, CPG, social, film, photography, experiential and production, Luis brings a concept-to-production perspective to creative leadership. He can shape the strategy, pitch the room, direct the work, build the team and still pick up a camera when the idea needs it, often finding ways to deliver more ambition than the budget suggests.

A self-described misfit shaped by curiosity, craft, adaptability, his multiethnic background and hip-hop culture, Luis believes the strongest work connects culture to a real business problem. He currently leads creative at VaynerMedia across brands including Coach, Kate Spade New York, New Era and Urban Outfitters.

Just as important as the work is who gets better while making it. Luis is deeply committed to mentoring the next generation of creatives and lives by one leadership philosophy: his ceiling should be his team’s basement.

When he’s not directing, pitching or making, you can still find him behind a camera, mentoring young creatives, creating side projects or traveling with the love of his life, Kenya.

Want to connect? Use the form or directly via me@lununez.com.