Luis Núñez is a multidisciplinary Creative Director who lives between the big idea and making it real.

With 16+ years across brand, fashion, CPG, social, film, photography, experiential and production, Luis brings a rare concept-to-execution perspective to creative leadership. He can shape the strategy, sell the idea, direct the work, build the team and still pick up a camera when the moment calls for it, often finding ways to deliver more ambition than the budget suggests.

Shaped by curiosity, craft, adaptability, hip-hop and his multiethnic background, Luis approaches creativity as both a cultural and business tool. His work is grounded in finding the tension, solving the problem and creating something people actually want to engage with.

He currently leads creative at VaynerMedia across brands including Coach, Kate Spade New York, New Era and Urban Outfitters, helping shape everything from global campaigns and social ecosystems to cultural moments, content and new business.

Just as important as the work is who gets better while making it. Luis is deeply committed to mentoring the next generation of creatives and lives by one leadership philosophy: his ceiling should be his team’s basement.

Outside of the day job, you can still find him behind a camera, mentoring young creatives, executive producing YouTube content or traveling with the love of his life, Kenya.

Want to connect? Reach out at me@lununez.com.