Coach believes in the power of courage and self expression. So we created a series featuring individuals who champion these elements in their craft and day to day. This end-to-end production featured LA’s own celebrity Chef Tuệ Nguyen at her restaurant ĐiĐi. Her secret ingredient… The Laurel Shoulder Bag. From prep to plate, we follow a day in the life as she prepares a special meal for a very special guest

Creative Agency and Production Partner: VaynerMedia
Creative Strategy: MA+ Group
Production Co: Preiss Creative
DP: Javier Aguiar
ADP/BTS Photographer: Isabella Spooner Martinez
Social Team: Skylar Handler and Josette R.
Photographer: Beth Saravo
Stylists: Cassidy Mumula and Kameron Kubiki
Glam: Kristen Jung and Tetiana Kazak
Props: Amy Jo Diaz and Brent Worcester