#VoteReady with Michelle Obama

When VMLY&R Commerce put out the call for voter registration ideas and initiatives for Michelle Obama’s When We All Vote platform, I jumped at the opportunity. The objective was to pitch an idea, name, and concept within a 3 week turnaround for National Voter Registration Day on September 22nd. It was a humbling opportunity for my idea as well as creative look and feel to be selected by Michelle Obama and WWAV team. I present #VoteReady


Role: Creative Director

From organic to paid media and youtube wrappers and I created and guided the development of assets for the WWAV team to leverage for the promotions of the #VoteReady IG Live Takeover which served as a monumental moment because it was the very first time Michelle Obama would go live on instagram. It utilized her celebrity rolodex of friends for a day long schedule of events to engage, education, and encourage everyone to register to vote.