The Simply Mixology Bar Cart Experience
To celebrate Simply Mixology’s remix of the Mixer & Mocktail space we created a unique tasting & sampling experience for customers inspired by the rise of at home entertainment.
We turned a double-decker bus into the largest Bar Cart ever, made it the perfect backdrop to host drinking from home anywhere, and partnered with 20 influencers with a combined 10 million followers to share their experience on social along with the LA public and press.
Press: Refinery29, Yahoo
Role: Creative Director
Refinery29
The team from Refinery 29 stopped by to share their love for Simply Mixology and the Bar Cart.
Celebs & Influencers
Check out the Bachelor’s Nick Viall alongside his fiance Nathalie Joy, the Bachorlette’s Michelle Young, and influencer Charles Kukendoll review the first taste of Simply Mixology
Evergreen Mixes
We also created social evergreen assets that showcasing the simplicity Mixology and how everyone can become a professional mixologist
A First Sip
For those who could not make the event, we captured testimonials of what comes to mind after trying Simply Mixology for the first time.