Minute Maid Auguas Frescas: Refreshing AF

 Launching a new product is always fun, especially one as bold as Minute Maid Aguas Frescas. The Refreshing AF campaign delighted millions and upset millions more. Refreshing AF is only an abbreviation for Refreshing Aguas Frescas…or is it? We took a social first approach for this soft launch and it paid off with some great stats

• 48% more interest in the brand

• 45% increase in buying intent


Role: Creative Director / Art Director

Then, took it up a notch and creating an asset library of new product shots, some robust OLV’s with kinetic type, and a new look and feel.