Colgate Keep Valentine’s Day

You never know when an idea will make its way to life in advertising. For an idea pitched in 2020 to then come to life in 2023 goes to show some things just need the right place and time. Inspired by the insight that a relationship starts to get serious when you leave a toothbrush at their place, Colgate has showcased a limited edition ‘Keep’ for the one you want to keep.

Check out the AdAge article here

Role: Creative Director

Kudos to the team who brought this to life and the original concepting team. #salute